Beer with alcohol is still expected to be sold at the Qatar 2022 World Cup stadium as the game’s global operations – FIFA – and the local organizing committee (the apex committee for delivery and legacy) are still working on plans to serve all those fans. For those who want to get drunk in the game when the competition starts from November 21st AP News Agency.
Hospitality packages offering premium soft drinks at the stadium have been on sale since February 2021, but policy for long-term fans at eight venues and longtime World Cup sponsor Budweiser still needs to be finalized five months before the competition.
The preferred option is to serve beer with alcohol in the stadium premises before and after the game and to allow fans to carry non-alcoholic Budweiser Zero to their seats.
“We will confirm this and make things official when the time comes,” the FIFA statement said.
FIFA said it is still exploring potential branding designs for container fans, which will be in areas where it will be broadcast to hundreds of millions of viewers.
The Qatar 2022 World Cup is the first in the tournament’s 92-year history to be played around a Muslim country with such a strict social ban on alcohol.
Since FIFA selected the host country in 2010, questions have been raised about how it will cater to a growing number of fans seeking alcohol. The following year, FIFA renewed its sponsorship agreement with Budweiser Brewer Anheuser-Busch until 2022.
The partnership began at the 1986 Mexico World Cup. At the 2014 World Cup in Brazil, local legislators passed a special bill under pressure from FIFA to exempt the tournament from banning the sale of alcohol in stadiums.
Local organizers were initially opposed to any alcohol being offered in the stadium, but a decade ago they promised a plan that would welcome everyone.
“Fans of the FIFA World Cup will be able to enjoy Budweiser Zero and Budweiser during the tournament,” Anhuser-Bush said in a statement.
Qatar has tested its alcohol strategy by hosting major football events, including the 2019 FIFA Club World Cup – European champions Liverpool, South American champions Flamingo and Mexican club Monterey.
In that tournament, a drinking zone was created at the Doha Golf Club on the outskirts of the city, with beer being sold for $ 6, much cheaper than what is usually available in high-end downtown hotels.
In 2019, an error in the plan forced fans to travel an hour from crowded traffic to sports in buses without toilets. The Doha Golf Club will be reconsidered for the World Cup, which runs from November 21 to December 18. The organizers expect around 1.2 million spectators in the 32-team tournament.
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For the record, Qatar 2022 will be 28 days – the smallest in the history of the FIFA World Cup – the smallest country in the Middle East has hosted mega events in eight locations – Khalifa International, Al Janoub, Educational City, Al Ryan, Al Bayt, Al Thumama, Stadium 974 and Lucel.
It will be the first FIFA World Cup to take place in the Middle East and the entire Arab region.
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