The Mumbai-based team has completed the lineup for the inaugural edition of Ultimate Kho-Kho starting later this year.
Impressed by the speed and charming style of the game as well as the nostalgic value of the game, Badshah believes that Ultimate Kho-Kho has immense potential. It is their goal to inspire and build superstars in this indigenous sport through this association.
Enthusiastic about his first game, Badshah said, “My mother used to play kho-kho in her college days and this groundbreaking game is very close to my heart. This nostalgia and personal connection inspired me to be a part of the Ultimate Kho-Kho. ” To take risks.
“This is an adrenaline-filled, fast-paced indoor sport in which the most agile players dive into the sky. In general, Mumbai’s culture is fast and efficient and we need this team. It will be my vision to nurture the best players in this league and we want to ensure the best environment, infrastructure, training and nutrition for the players. ”
A young and dynamic entrepreneur, Balan is one of the few new sports investors. In addition to leading the Rs 3,500 crore Balan Group-A company, he has also invested in sports employment start-ups and actively supported various sports leagues such as badminton, tennis, table tennis and handball leagues. It also owns teams. Players
“If you want to grow something, it’s important to have the right attitude. I used to be involved in sports development through the league and now with Ultimate Kho-Kho, I want to take part in Kho-Kho’s journey of success. ” Balan, co-owner of the Mumbai franchise, said.
The traditional game originated in Maharashtra and the state is a major force in the Indian Kho-Kho circuit. At least three teams from Maharashtra had participated in the national championships and also emerged champions in both the boys and girls categories at the recent Khelo India Youth Games.
“We are delighted to welcome Badshah and Puneet as co-owners of the sixth franchise. We have already connected the big corporates as well as the Odisha government and now these two popular names in the entertainment sector reflect the status and potential of the league. Kho-Khochi is deeply rooted in Maharashtra and the team representing the state capital will definitely help increase the popularity of the game, ”said Tenzing Niyogi, CEO of Ultimate Kho-Kho.
With this development, Ultimate Kho Kho is taking big steps towards its goal of revolutionizing the home game. The league had earlier added corporate names to its roster along with the Odisha government in a joint venture between ArcelorMittal Nippon Steel, Adani Group, GMR Group, Capri Global and KLO Sports.
The league will be broadcast on Sony Network India’s (SPNI) sports channel SonyTEN 1 (SD & HD), SonyTEN 3 (SD & HD), SonyTEN 4 and SonyLIV in Hindi, English, Tamil, Telugu and other regional languages.
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