IPL media rights: Amazon, Google ready to pull out; Big fight between Star, Viacom, Sony

The IPL media rights for the 2023-2027 cycle were expected to be sold for around Rs 50,000 crore or more and now the main battle will be between Disney-managed Star Sports, Reliance-owned Viacom (Network 18), Zee Networks and Sony. Sports ..,

Amazon, owned by Jeff Bezos, was expected to offer tough competition to other competitors, but they have decided to withdraw.

Other competitors, such as Google, Facebook and YouTube, were also barred from entering the technical bid on Friday.

Star India is the current media rights holder of IPL at a cost of Rs 16,347.5 crore in 2017, but BCCI was expected to get more than double the current amount of TV rights for the next 5 years cycle.

Although Amazon has not made any official statement on the withdrawal, it is estimated that the e-commerce, OTT major company has decided to exit as it has already invested Rs 6 billion in various projects in India.

In addition, Amazon does not have a TV channel to broadcast sporting events, but as will be the case during the recent Test series involving New Zealand and the West Indies, it will have to be broadcast primarily through Prime Video.

The low-profile Test series can be broadcast in this way, i.e. via OTT, broadcasting a league like IPL, which has large receivers in India and abroad, they may need to either open a TV channel or create their own. Engage in tie-ups. With another network.

According to Bloomberg, this may not even be a viable idea for a five-year cycle, so their return. This is the first time that media rights have been sold online through e-auctions.

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