Shastri – known for his flamboyant attitude as an Indian cricketer and coach – will lead Fancode’s ‘Fan-First’ proposal by leading upcoming campaigns for the property.
Shastri is one of the most recognizable faces in cricket, having played various roles for India from 1981 to 1992, including on-field duties, commentator and his role as India’s head coach as a team. .
This association with Fancode will provide in-depth information about his sport and his popularity among sports fans. From July 22, all eyes will be on the fancode, as it is the first platform to host Team India bilaterally on digital only.
India’s tour of the West Indies will be played during India’s prime time, with the ODIs starting at 7 PM and the T20I starting at 8 pm, which is expected to attract 100 million users to the fancode. The digital platform aims to revitalize sports broadcasting by developing a holistic and immersive digital experience and giving fans control; This will be an important message for Shastri’s upcoming campaign.
Some fan-first features include on-demand real-time highlights where users can choose the highlights they want to see live during the game; Real-time and interactive statistics and analysis coverage in live streams such as scores, heat maps, wagon wheels, performance monitors and career graphs; The option to subscribe to ad-free viewing; And in addition to choosing a language feed, fans can decide which commenters they want to listen to.
Welcoming the new ambassador, Fancode co-founder Yannick Kolako said, “We are delighted to have Ravi Shastri as our brand ambassador. Ravi is one of the few sports personalities who has experienced success as a player, coach and player. Broadcast analysts, and this has helped them develop in-depth relationships with casual and die-hard sports fans. “
Commenting on his organization, Shastri said, “It is believed that the game always brings people closer and the fancode is reaching many levels by addressing the accessibility issues of cricket fans like me. I can watch a live cricket match in Jharkhand which is currently underway. T20, Vitality Blast, all with enhanced user experience on digital for the West Indies tour of India in July. I am excited to join Fancode in this journey of democratizing the game for fans in India.
Source: Media Publishing
